HDTV nos EUA

Available To Actual Subscribers
ESPN HD 90.2 million ESPN Cable Households 13.6 million
ESPN2 HD 68.0 million ESPN Cable Households 8.7 million
°Based on internal ESPN HD and ESPN2 HD launch data – Sep 11,2007

Penetration
One in five households currently has an HDTV set.
20.0% of U.S. households have an HDTV set.° SRI Spring 2007 Home Technology
21.4% of U.S. households have an HDTV set. ° HD Enumeration Study, 3rd Wave, July 2007

Forecast
HDTV penetration is forecasted to reach at least half of all U.S. households by 2011.
HDTV penetration will reach 54% (64 million) by 2011. ° Forrester Research, 2006.
By the end of 2011, 65% (77 million) of US households will have at least one HDTV set. ° LRG: HDTV 2006: Consumer Awareness, Interest and Ownership

HD Programming Packages
Only 40%-60% of HDTV owners have upgraded to an HD programming package.
· 60% of all HDTV households report having upgraded to an HD programming package° 3rd Wave of HD Enumeration Study, July 2007
· A little more than two in five HDTV owners (44%) indicate that they receive HD programming service with an additional 16% who are unsure. ° CEA: You Have the Set, But Do You Have the Content, 2007
· One-half (52%) of HDTV owners currently subscribe to any HD programming service. ° CTAM: Drivers of HD Loyalty and Adoption, 2006

Viewing
At least one-third of HD viewers turn to HD channels first.
· Among those who receive HD programming, 32% routinely surf HD channels first. ° 3rd Wave of HD Enumeration Study, July 2007
Nearly one-half (47%) of HD subscribers’ total viewing is done on HD channels. ° CTAM: Drivers of HD Loyalty and Adoption, 2006
One in three HD viewers (32%) strongly agree that they "enjoy watching TV more now than before an HDTV set". ° 3rd Wave of HD Enumeration Study, July 2007
One in 5 HD viewers (22%) strongly agree that “I often watch shows just because they are in HD rather than watching non-HD shows”. ° 3rd Wave of HD Enumeration Study, July 2007

Sports & HD
Sports is one of the most popular genres in HD.
· Sports ranks first in terms of most frequently watched HD programming. ° CTAM: Drivers of HD Loyalty and Adoption, 2006
· One in six HD viewers (17%) say they spend more time watching sports now that they own an HDTV set. °3rd Wave of HD Enumeration Study, July 2007
· One-half of HDTV owner sports fans (48%) purposely purchased their sets to watch sports in HD. ° CEA: Inside the Mind of the HD Sports Fan, 2006
· One in five HDTV owner sports fans (20%) agree with the statement “Will watch sports events because it’s in HD”. ° CEA: Inside the Mind of the HD Sports Fan, 2006
· 30% of HDTV owner sports fans agree with the statement that they “Watch more sports than before since getting HDTV”.° CEA: Inside the Mind of the HD Sports Fan, 2006

ESPN HD
Preliminary data suggests that ESPNHD is garnering higher ratings than SD. In Nov 2007, Nielsen will begin reporting Universe Estimates for HD in the national and local samples. At that time we'll be able to provide ratings for ESPN/ESPN2HD and make comparisons
· Event programming and Studio programming each delivered 22% higher ratings on ESPNHD than in SD. (Please note: Data provided is based off of all STB HHs in the Los Angeles DMA that are within the Charter Media footprint. It is not nationally representative) ° TNS Media Research, Set-Top Box data , July 2007
Among those that receive ESPN HD one in ten (90%) say they watch ESPN HD at least monthly, with a fourth (27%) viewing every day. ° 3rd Wave of HD Enumeration Study, July 2007