Asia e Africa serão mercados importantes para Mobile Marketing

Emerging Asia and Africa Will Be the Most Important Contributors to the Mobile Industry's Next Billion

By Leslie Arathoon, VP of Research
Mobile subscriptions continue to increase at a rapid pace. Between 2003 and 2006, the number of mobile subscriptions doubled, reaching 2.8bn subscriptions at the end of 2006. Between 2006 and 2010, operators around the world will add 1.4bn subscribers, raising the total base of mobile subscribers from 2.8bn to 4.2bn and the resultant global penetration rate from 44% to 63%. Of the 1.4bn subscribers added, roughly 87% will come from emerging economies.

Emerging Asia is home to 52% of net additions; Africa and the Middle East are home to 19% of net additions. Developed Asia and Western Europe — home to much of the subscriber growth over the last ten years, will only account for 8% of new subscribers over the next four years (see Exhibit 1).
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This Analyst Insight is an excerpt from Pyramid Research's report The Next Billion: How Emerging Markets are Shaping the Mobile Industry. Published in October 2007, this report analyzes the next billion mobile subscriptions in order to provide clients with a clearer understanding of the significance of the emerging markets in future mobile market growth.